E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to diagnose issues relating to experience, … Read more
In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, it seems you get one chance at reinstatement and that is it. … Read more
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming … Read more
High-authority backlinks are extremely powerful ranking tools, with 58.1% of SEO experts agreeing that they substantially impact search results. Research has also uncovered that the top-ranking pages on Google have more backlinks than lower-ranking pages, reinforcing the need for effective link-building campaigns. Yet, obtaining high-quality backlinks is challenging, involving countless hours of outreach, research, and … Read more
This is the third blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first and second installments. This post covers content from the 18:48 mark and ends at 28:47 in the below video. Whether you leverage spreadsheets for forecasting or are a larger … Read more
What many SEOs underestimate when they get into working for an enterprise company is that there is more to the job than just optimizing the website. Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
Every business needs a website. It’s often the first thing your potential customers see, so it’s important that it’s visually appealing. A well-designed website invites customers to explore your products and services and ultimately make a purchasing decision. However, you might not have the experience or time to design it yourself or the budget to … Read more
I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, … Read more
Google started its efforts to move sites over to mobile-first indexing over six and a half years ago. Today, Google confirmed those efforts are now done, and the last batch of sites eligible for mobile-first indexing have been moved over. Confirmation. John Mueller from Google confirmed today was the last batch on Mastodon today after … Read more
421
229
714
826
543