Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more
The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad spend issue but also a privacy and data issue for Google advertisers. But don’t worry, Google will issue credits to … Read more
Google is testing showing a button in some local panels, some Google Business Profiles, that reads “Search Products With Camera.” This seems to be related to Google Lens and the new multisearch features. We’ve seen Google promote camera search in mobile twice over the past few years. And Google announced multisearch and circle to search … Read more
Google seems to be adding a people also ask like search refinement/expander for the popular products on Google Search. Below the popular products section there is this section that shows other variations for your keywords. This was spotted by Shameem Adhikarath and he posted this screenshot on X: Have you seen this before? I assume … Read more
Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason why your products were not processed properly by Google Business Profiles. Syed M. Amir Hassan posted about this change on X and wrote, … Read more
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see … Read more
Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar. This was spotted by Shameem Adhikarath on X – he shared a video but here is a screenshot from that video: We first saw a … Read more
Google has these latest styles and shop the look carousels for some clothing queries. Now when you swipe through the carousel, Google will dynamically change the products listed below them. Khushal Bherwani spotted this and posted a video on X of the “latest styles” carousel changing the “shop the trend” products below it as you … Read more
Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you to showcase in-store products on Google Search & Maps in a more efficient way. Claudia Tomina spotted this recently and posted about it … Read more
Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other … Read more
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