Revenue, customer growth returns Semrush to profitability in Q3

Revenue, customer growth returns Semrush to profitability in Q3

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even … Read more

Margin-based tracking: 3 advanced strategies for Google Shopping profitability

Margin-based tracking: 3 advanced strategies for Google Shopping profitability

Are your Google Shopping campaigns profitable?  Tracking your PPC performance will help you make better business decisions.  You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods.  This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way … Read more

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