Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported. … Read more
Blog / SEO Strategy / SEO Progress Tracking: A Comprehensive Guide When it comes to SEO tracking, we have some good and not-so-good news to share with you. The good news is that, unlike traditional offline marketing campaigns, you can measure almost every part of your SEO strategy. This makes it possible to easily identify … Read more
Kateryna HordiienkoResearch Editor at Serpstat The most important part of any work is analyzing the results. It allows you to evaluate the effectiveness of decisions made, identify mistakes, and adjust the further action plan. The modern approach to business analytics involves using top key performance indicators — KPI metrics. These are often quantitative indicators that … Read more
If the thought of starting your next monthly SEO report from scratch fills you with dread, you’re not alone! A few years ago, we asked our customers working at agencies about the top things that they wished were automated about their job. The top answer by a large margin was reporting, collecting data for reports, … Read more
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