Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now. This was spotted by Dario Zannoni who posted … Read more
Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care. Advertisers will care about … Read more
Publishing your content is the first step toward getting it in front of your target audience. But usually, the work doesn’t end there. Content promotion is key to getting potential customers to see and engage with your blog posts, videos, podcasts, and more. In this guide, we’ll show you how to promote content across the … Read more
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result … Read more
As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In … Read more
During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. … Read more
Your consumers crave more than just a product or service. They desire the result of what you’re selling. How you craft and execute your promotional activities from August through October will largely depend on your understanding of this subtle yet critical aspect. Whether you are a dentist, a family therapist, a florist, or a stock … Read more
If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. Try these tactics to drive more traffic to your content. 1. Target topics with search traffic potential If your article ranks high on Google, you’ll be able to get traffic continuously over the long term. But … Read more
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