Blog / Technical SEO / The Complete Guide to URL Redirects in SEO URL redirects automatically forward visitors and search engines from old to new URLs. They keep your website user-friendly and preserve its SEO value. Common reasons for using redirects include preventing duplicate content issues, maintaining link equity after URL changes, and consolidating multiple … Read more
Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and … Read more
An HTML image tag displays an image on a webpage. It’s a self-closing tag (meaning it’s structured in a way so you don’t have to add a separate closing tag) that contains the image source and other attributes. Here’s an example of an image html tag: <img src=”https://example.com/cat.jpg” alt=”Furry white cat sitting on a wall”> Now, let’s go over the HTML tag for … Read more
Blog / SEO Strategy / Using the power of internal linking Content and links are the two cornerstones of SEO. The royal status of content is not even a matter of debate. Backlinks are also given a lot of value. At the same time, internal linking opportunities are often ignored, and there’s a reason behind … Read more
Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all your questions about outsourcing SEO so you can make an informed decision for your business. What Is SEO Outsourcing? SEO outsourcing is when a company … Read more
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to troubleshoot the wrong site name showing up in the SERPs. In addition to helping a number of companies with favicon problems … Read more
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