AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad … Read more
Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators. … Read more
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them focus on what really matters. So, … Read more
I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses. Before I explain my approach to answering the question, the first thing to know is that Google doesn’t care … Read more
Blog / SEO Industry News / 9 SEO Pros about the Future of the Industry: Reinventing SEO Should Be On Everyone’s Agenda The only constant in SEO is change itself. We’re now witnessing quite a few industry shifts, ranging from helpful content and EEAT prioritization to integrating AI-powered experiences into search. I touched base on … Read more
What Is AI-Generated Content? AI-generated content is digital content that machine learning tools produce using human prompts. AI tools can create content in many formats, including: Written content like text and articles Visual content, including images and graphics Video content with animations and avatars Audio content, from speech to music AI tools can automate creative … Read more
Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career. Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check … Read more
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places … Read more
Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for the … Read more
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