SERM Essentials: Protecting Your Site — Serpstat Blog

SERM Essentials: Protecting Your Site — Serpstat Blog

What Is Search Engine Reputation Management (SERM)? SERM involves a series of strategies aimed at cultivating a positive reputation for a company, brand, product, or individual within search engine results for particular queries. Its objective is to improve the company’s online reputation by filling the first pages with positive or neutral materials. Removing negative reviews … Read more

Google On Protecting Anchor Text Signal From Spam Site Influence

Google On Protecting Anchor Text Signal From Spam Site Influence

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. It was interesting how the Googler said they were protecting the anchor text signal. It’s not something that’s commonly discussed. Building trust with … Read more

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