The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, … Read more
Did you know that sometimes those bot protection services will serve Google and other search engines noindex directives? Google’s John Mueller said this on X, saying, “Sometimes there’s bot-protection (or a login, interstitial, etc) triggering that has a noindex on it.” He also added that it would be better for them to serve 503 server … Read more
To tackle user privacy concerns, Google will test a new IP Protection feature during a phased rollout for Chrome users to safeguard their identities online. What Is IP Protection? Initially introduced as “Gnatcatcher,” IP protection proposes to mask users’ original IP addresses by routing their web traffic through privacy proxies. The goal is to limit … Read more
Manually enable/disable for 100 Instances is a difficult task. To overcome this task we have some automated processes. It’s possible to automate the process in one short using Python SDK. List of Ec2 instances: Python Code: import boto3 def disable_termination_protection(instance_id): ec2 = boto3.client(‘ec2’) response = ec2.modify_instance_attribute( InstanceId=instance_id, DisableApiTermination={ ‘Value’: False } ) print(f”Termination protection disabled … Read more
Additional Resources More online brand protection methods It’s obvious that today’s brands need traditional ‘brand protection’ strategies. But what about broader brand management and protection of preferred brand narrative and online reputation? Thankfully, brands can leverage their collection of owned assets to achieve success across all aspects of digital marketing. Brands that are serious about … Read more
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