Psychographic Segmentation: Definition, Examples, and Steps
What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful? Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). And gives you a … Read more
