Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport ad slot insertions when using Single Request Architecture (SRA). INP Improvement: Focus On Ad Loading Efficiency The new feature allows for more strategic ad loading, … Read more
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing … Read more
The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing … Read more
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News yesterday, stopped showing a follower count for those sources, and access to Publisher Center features to news organizations was not working. This seemed to be a bug that Google fixed this morning and … Read more
The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities … Read more
Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to. Google wrote yesterday, “Starting today, publishers can no longer add publications to the Publisher Center.” Google added that they are “making this change as part of a transition to roll … Read more
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion, which we have had for years since Google changed the inclusion process back in 2019. What Google … Read more
DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube, and Facebook, as well as on its own platforms like Metro and Mail Online. Edits explained. Edits was designed to simplify the video … Read more
Ever since December 2019, when Google removed the requirement for publishers to manually apply for inclusion into Google News, publishers have been pretty upset about the lack of transparency around Google News inclusion. Danny Sullivan, Google’s Search Liaison, said on Mastodon that he would like this process to get better. The topic has come up … Read more
Google News now lets you filter news by publisher for a specific news search query. I think it works the same way as a site command, which Google News has supported for at least 17 years now, but now there is a button that shows some relevant publishers for the topic. If you search for … Read more
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