Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager. … Read more
Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care. Advertisers will care about … Read more
In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what – the studies conflict with each other. In short, one said … Read more
In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that … Read more
Nilay Patel, Editor-In-Chief of The Verge, interviewed Sundar Pichai, CEO of Google, at Google I/O, and the 40-minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/independent publishers are dying, and if we can get data in Search … Read more
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported that the switch from CPC to CPM bidding in AdSense did not negatively affect publishers’ revenue. There are many threads of complaints from AdSense … Read more
On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state. Google wrote, “To prepare for possible CJPA implications, … Read more
Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%. Such a steep drop in search traffic for publishers is likely to lead in a sharp … Read more
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and … Read more
Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing that Google has completely switched over to this new payment model. Note that not all are switched from CPC to CPM … Read more
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