A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by … Read more
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this … Read more
Having trouble putting together a holiday wish list? Last year, I compiled a list a list of my favorite books in attempt to keep you well-read and inspired throughout the year. This time I’m switching things up a bit with a general list of my favorite purchases of 2017. It’s been divided up into 3 … Read more
Another year comes to a close and it’s about that time to start thinking about the rewards you’d like to give others, or even yourself for your hard work. Continuing with tradition, I’d like to share a list of the best products and services I’ve purchased in 2019. These will cover the categories of business, … Read more
2020 has been quite the year, hasn’t it? I know I personally have found solace through these troubling times by doing what always makes me feel better when I’m down: buying massive amounts of material things! Jokes aside. I have stumbled upon some impactful products and services throughout the year that I’d like to share … Read more
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