In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds, we’ve been working with push notifications since 2019, sending over 9 trillion notifications. There is a popular belief that SEO and push notifications are at ****. While we understand where this … Read more
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is ******* big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform … Read more
At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. Here’s an overview of what Apple announced and the broader considerations. Integration … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
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