The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100 … Read more
Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the “10 best reasons to put 10 best in your headlines” or more practically, “10 best toilet seats.” That was a question I found on Reddit, a question I never really touched on here. The question was “Is … Read more
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats. … Read more
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