Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key Takeaways Despite concerns in the SEO community, Google insists that duplicate content doesn’t harm a site’s perceived quality. Splitt states: … Read more
Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create … Read more
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link Attribute The nofollow link attribute came about as a standard created by Google, Yahoo and Microsoft that publishers can use to signal that a link … Read more
Image Credit: Lyna ™ Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit, and TikTok, which are often built on “complex” JS frameworks, to find new content. At the same time, AI is changing the underlying dynamics of … Read more
Generating leads is key to growing any business, and SEO leads are among the most valuable. SEO leads come from audiences who find your website through search engines, meaning they actively search for something you offer. These leads tend to have higher intent, making them more likely to become customers. However, as search engine algorithms … Read more
Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that you have quality issues with your site or many low quality pages. The question was, “Can using a lot of nofollow or noindex tags signal … Read more
How can you distinguish “artificial” text from “human” one? Google’s search results offer many services that specialize in this. However, the question of the quality of such platforms still hangs in the air like the sword of Damocles. There is always a risk of obtaining incorrect results. In today’s article, I will clarify which tools … Read more
Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet. Gagan Ghotra spotted this test and posted a screenshot on X: The Google … Read more
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