January 7, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 54: Analyzing Changes to the Quality Raters Guidelines It’s 2020 y’all and we’re kicking … Read more
Google’s John Mueller had one of his good oneliners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and still be of low value for the web.” This was in response to a question that was asked of him on Twitter, let me just … Read more
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a comprehensive response to the query, addressing the factors influencing indexing speed. Quality & Popularity Matter In Indexing Illyes explained that indexing speed depends on several … Read more
One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used … Read more
March 17, 2021 | Posted by Matt Diggity Search engine rankings are an intensely competitive space. Every brand wants to be on the coveted first page of the search engines. One of the essential factors to get you there are links. Authoritative backlinks are a signal to search engines that your content can … Read more
August 11, 2021 | Posted by Liraz Postan Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent … Read more
Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.” Sometimes sites just lose their luster, the … Read more
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so … Read more
I had a fascinating conversation with Google’s Bard in which it told me how quality raters help make it more accurate. Caution: This article contains a conversation with Bard in which we have no idea of knowing which parts are hallucinated. It is an interesting conversation, but should not be relied upon as truth. As … Read more
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. … Read more
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