Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search quality, how Google measures it, and so much more. As a reminder, I did interview Elizbeth Tucker for SMX. I will post my notes below … Read more
How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more
For the past several months, generally around the helpful content update in September and the various core updates we had over the past several months, there have been complaints with image thumbnails for some sites not appearing in the Google Search result listings. Google responded again to the issue, saying it is not a technical … Read more
What kinds of backlinks does your website have right now? Do they come from respected blogs, media outlets, and news sites in your field? Or are they a mishmash of links coming from unknown web directories, sitewide links (i.e., header and footer links), and random websites? If the answer is the latter, your backlink profile … Read more
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build … Read more
I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on. … Read more
What Is Quality Content? Quality content typically refers to content that is useful, accurate, reliable, and relevant to its intended audience. It is well-researched and thoughtfully produced to provide genuine value—the exact information or solutions that readers are seeking. But how to measure content quality? There’s no universal process to measure a content quality score. … Read more
For the original iTunes version, click here. Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. … Read more
As Google Search continues to incorporate AI-generated answers into Search, “links will live on,” Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future of links. Unlike in previous statements, where Pichai indicated that the Search experience would evolve substantively in the next 10 years, … Read more
Google’s CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the big Google I/O event. They talked a lot about a lot of things, but there was 25-second clip where they spoke about core search quality. As you can imagine, he didn’t say much but he did respond. Emily Chang asked at the … Read more
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