There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events. There are two ideas … Read more
The big news from the weekend is that Google has terminated its contract with Appen, one of the largest sources of its third-party human search quality raters sources. Appen announced this in this PDF, saying it received notice of this on January 20th, and the contract ends on March 19, 2024. It goes on to … Read more
Appen, an Australian data services company that Google has contracted with for a large number of its third-party search quality raters, has been notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and would result in a loss of $82.8m of revenue at a gross … Read more
Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with the company on March 19, 2024. The company has assisted Google with search engine evaluations and quality ratings. Google’s contract made up 26% of the … Read more
For the original iTunes version, click here. We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search … Read more
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I have once again heard from several site owners that had their highest levels of traffic right before getting hammered. I’ll cover more about that soon, but it’s something I have seen for a long time. And now … Read more
Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results. The SEO community has been very vocal on social and on this blog about the issues they see with Google search quality. A … Read more
SEO is a vast landscape in the realm of digital marketing. Every marketer, whether they admit it or not, is on a continual journey and navigating constantly changing terrain. We all have to adapt to algorithms that evolve, changing digital trends, and strategies that shape the digital world daily. There’s a lot of work to … Read more
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
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