Quality Archives - Page 7 of 11

Quality rater and algorithmic evaluation systems: Are major changes coming?

November 21, 2023 by BTR

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, … Read more

Google Search Quality Raters Guidelines Updated With Fewer Pages

November 17, 2023 by BTR

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update. Google said, “None of these involve any … Read more

Google updates search quality raters guidelines

November 16, 2023 by BTR

Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022, which was a much larger update … Read more

A Guide to Quality Score: What It Is & How to Improve It

November 2, 2023 by BTR

What Is Quality Score? Quality Score (QS) is a metric Google uses to evaluate your ad quality. It’s measured on a 1-10 scale. A higher score suggests that your ad is likely more relevant compared to competitors’ ads. A lower score indicates there are areas for improvement. This score reflects how well your ad aligns … Read more

Mastering content quality: The ultimate guide

October 25, 2023 by BTR

Everyone talks about quality content, but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. But Google has also said to stop relying so much on Google’s framework for quality and start exploring how to create something unique that connects with your audience. In … Read more

5 SEO mistakes sacrificing quantity and quality (and how to fix them)

October 18, 2023 by BTR

Quantity and quality are often diametrically opposed. Increase the former, the latter drops like a rock. Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance. But here’s the thing. It doesn’t have to be this way. In a world of endless … Read more

Google’s Confirmation: Quality Reigns Supreme in Search Indexing | Improve My Search Ranking

October 12, 2023 by BTR

In a recent development, Google has officially confirmed what many experts have suspected for some time: quality is the paramount factor influencing search indexing. This confirmation may help SEO professionals and online businesses, prompting a deeper dive into the role of quality and its implications for search engine rankings. This confirmation came from Google’s Gary … Read more

Google: Even High Quality Pages Can Still Not Be Indexed By Google Search

October 2, 2023 by BTR

Generally, Google has said that when pages are not indexed and there are no technical issues, the reason it might not be indexed is that the page does not meet the quality marks to be included in the Google Search index. But John Mueller of Google said even high-quality pages aren’t guaranteed indexing. John said … Read more

What Is Quality Data And How It Connects Search, Content, And AI Success

September 28, 2023 by BTR

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more

How To Find Lower-Quality Content Being Excluded From Indexing Using Bing’s XML Sitemap Coverage Report (and Its “Content Quality” Flag)

September 25, 2023 by BTR

Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for site owners. Using the report, you can check indexing levels based on the urls being submitted via XML sitemaps. This is similar to what Google offers in its Coverage reporting, but it’s great to have another … Read more

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