Google Explains How It Processes Queries & Ranks Content

Google Explains How It Processes Queries & Ranks Content

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Goal Of Ranking Gary begins the presentation by emphasizing that the goal in search is to … Read more

Get Started With GSC Queries In BigQuery

Get Started With GSC Queries In BigQuery

BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of rows in seconds, enabling deep analysis across massive datasets. This is a step up from Google Search Console, which only allows you to export 1,000 … Read more

Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones

Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, “Google just flat out deletes queries and replaces them with ones that monetize better.” Danny Sullivan, the Google Search Liaison, responded to that on X, saying, “we don’t.” Let me quote the allegations from the article, since … Read more

Google Navigational Queries Shouldn’t Trigger Search Generative Experience

Google Navigational Queries Shouldn’t Trigger Search Generative Experience

Danny Sullivan, Google’s Search Liaison, said on Twitter that Google probably shouldn’t trigger a Search Generative Experience answer for navigational queries. You can always manually trigger the SGE response, but by default, it probably shouldn’t be generated. Danny Sullivan wrote, “I would expect SGE to only appear if we think it’s helpful, and navigation queries, … Read more

Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those ****** to predict answers for future queries [Patent]

Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those ****** to predict answers for future queries [Patent]

After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning ******. The patent I just analyzed focuses on using and/or generating a machine learning model in response to a query (when Google … Read more

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