As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, with two main approaches being B2B (business-to-business) and B2C (business-to-consumer) marketing. While both have their unique strengths and target different audiences, there is often confusion surrounding the differences … Read more
Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. Why we care. Expanding Bard’s capabilities could lead to greater engagement for content creators. Summaries of video content may also enhance users’ experiences. This functionality makes content more accessible, whether users are … Read more
The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. This is Google’s “largest global expansion yet” of SGE, the company announced. SGE Follow-up … Read more
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core … Read more
If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. … Read more
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a … Read more
Blog / SEO Strategy / SEO Onboarding Questionnaire: What to Ask New SEO Clients Congratulations on closing that SEO sales deal! Now it’s time to kick-start your client’s path to success by organizing a top-of-the-line SEO client onboarding process. This will set the tone for future collaboration! As the owner of the Loopex Digital SEO … Read more
In this SEO FAQ, we’ve answered 25 of the most commonly asked questions about SEO. Along the way, you’ll find examples, resources, and tools to support your learning. Basic SEO FAQs 1. What Is SEO? Search engine optimization (SEO) is a set of processes used to improve a website’s visibility in search engine results pages … Read more
With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, resources, support and timelines on the whole Google Search site name bit in the Google Webmaster Help forums. This was posted by John Mueller of Google but also Danny Sullivan of Google is active in these threads. … Read more
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming … Read more
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