Conversion rate is one of the most important metrics for any website. Because a higher rate results in more leads and sales than a low one—even without increasing traffic. But how can you actually boost your conversion rate? In this guide, you’ll learn about 18 proven techniques you can start using right away. Let’s dive … Read more
What Is Engagement Rate in GA4? The Google Analytics 4 (GA4) engagement rate metric is the number of engaged sessions relative to the total number of sessions on your website—expressed as a percentage. Here’s what the formula looks like: Engagement rate = (number of engaged sessions / total number of sessions) x 100 A session … Read more
What Is Bounce Rate? Bounce rate measures the percentage of sessions where users don’t engage meaningfully with your site, according to Google Analytics 4 (GA4). And an unengaged session is counted when: A user views only one page The session lasts less than 10 seconds No conversion events are triggered Bounce rate isn’t a confirmed … Read more
Blog / Digital Marketing / SEO conversion optimization: proven strategies for higher conversion rates SEO conversion rate optimization (CRO) enhances user experience to maximize the ROI from organic traffic, turning more visitors into leads and leads into customers. A good conversion rate benchmark is 2.9%, though it varies by industry. CRO involves data collection on … Read more
Click rate and click-through rate are email marketing metrics that reveal how engaging your campaigns are. Understanding and optimizing these numbers can help you boost conversions and audience relationships. Let’s explore these metrics further. What’s the Difference Between Click Rate and Click-Through Rate? Click rate is the percentage of individuals who click a link in … Read more
Blog / Analytics & Reporting / What is an SEO conversion rate, and how do you calculate it? A conversion rate in SEO (search engine optimization) measures the percentage of website visitors who complete a desired action. To calculate the conversion rate for an SEO campaign, simply divide the number of conversions by the total … Read more
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform poorly. GA4 needs to be configured properly to track bounce rate accurately. If you are just learning about bounce rate, I highly recommend reading this … Read more
Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set. So … Read more
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance indicator (KPI) for most businesses. However, it can also be misapplied, misunderstood, or improperly established for use as a key metric. It … Read more
What Is Bounce Rate? Bounce rate is a metric that measures the percentage of unengaged sessions on your website or app. Meaning the session didn’t last longer than 10 seconds, trigger a conversion event, or include a second pageview or screenview. It can help you understand how well your site or app attracts and retains … Read more
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