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Retail Deposits: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

November 17, 2023 by BTR

In our previous article, “Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment,” Perficient’s Financial Services Risk Management and Regulatory Capabilities Center of Excellence (CoE) explored the sharp decline in transaction account balances over an 18-month period. Now, we will delve into the stability of retail deposits from the same bank over the … Read more

Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

November 11, 2023 by BTR

Retail banks respond to the Federal Reserve’s short-term interest rate adjustments with corresponding changes in lending and deposit rates. However, in the current rising interest rate environment in the United States since 2022, loan rates have adapted more rapidly than deposit rates. Sir Isaac Newtown’s first law of motion, which states that an object in … Read more

Click-Through Rate (CTR): Definition, Formula, and Tips

August 1, 2023 by BTR

What Is Click-Through Rate (CTR)? Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100. It’s a metric that can be used to measure the effectiveness … Read more

Increase Clickthrough Rate & Improve Rank | Rank Ranger

July 11, 2023 by BTR

May 21, 2015 | Posted by Michael Lerner John Mueller during Google Office hours this last Tuesday brought up some good topics… Googlebot scans the internet constantly, but different changes in your website can take time to be reflected in rankings. Things like redirects to a new site can create a hit in … Read more

Meet the Top Conversion Rate Optimization Strategy: SEO Integration

June 26, 2023 by BTR

Estimated reading time: 9 minutes In the dynamic and fiercely competitive world of digital marketing, businesses are constantly searching for the perfect formula to unlock growth and achieve unparalleled success. Amidst this pursuit, two strategies have emerged as the dynamic duo driving business growth: Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Picture this: … Read more

Surefire Ways to Improve Your HARO Pitch Conversion Rate

June 7, 2023 by BTR

Blog / Link Building / How to Improve Your HARO Pitch Conversion Rate When it comes to landing high-quality backlinks from reputed publications, HARO can be an incredible PR tool in your belt. That is, of course, if you know how to use it well. Contrary to popular belief, the success of your pitches relies … Read more

How to Diagnose & Fix Your Conversion Rate | Rank Ranger

May 29, 2023 by BTR

July 23, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! With quantitative data being available in abundance, how … Read more

Conversion Rate Optimization: When the Sale is Everything

May 29, 2023 by BTR

Let’s talk conversion rate optimization, or CRO. CRO is the process of improving conversion rates. The conversion rate is the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. CRO aims to maximize the effectiveness of a website by … Read more

Is click-through rate a valuable SEO metric?

April 21, 2023 by BTR

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters … Read more

Bounce Rate in GA4: Understanding & Using the Metric

March 28, 2023 by BTR

Google Analytics SEO Analytics Blog / Digital Marketing / Understanding and using the bounce rate in Google Analytics 4 If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t worry, I’m here to clear up … Read more

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