What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent) Find a specific website or web page (navigational intent) Research products (commercial intent) Make … Read more
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023. The 2024 … Read more
What Is Email Open Rate? Your email open rate is the percentage of recipients that opened your email. For example, if you send an email to 100 people, and 25 of them open the email, your email open rate is 25%. This metric lets you measure the success of email campaigns and understand the factors … Read more
What’s the secret sauce for SEO success in 2023 and 2024? Two words: bounce rates. Much like blue cheese or durian fruit, bounce rates have built a bit of a stinkin’ reputation, but contrary to popular belief, your website’s bounce rate data can actually transform into SEO gold. It’s the ultimate insider information into how … Read more
Estimated reading time: 13 minutes Marketing campaigns can be tricky. Looking at numbers like conversion rates, click-through rates, cost-per-click, user intent, and the like can be even more interesting. Your data reporting tools may have their wires mixed; you may be looking at the wrong data; you may even be misinterpreting what you see. We … Read more
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, … Read more
October 14, 2020 | Posted by Liraz Postan Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry. As much as you may not like the idea, you’re eventually going to have to add this Google Analytics metric to your … Read more
Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value … Read more
Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2023, with paid providing roughly 15%. More than 75% of B2B traffic comes from organic and paid searches. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in a … Read more
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