Let’s face it—whether you’re selling to other businesses (B2B) or directly to consumers (B2C), writing a killer product description is an art form. It’s more than just listing specs or slapping on a catchy headline; it’s about connecting with your audience and showing them why your product is exactly what they need. And trust us, … Read more
Hey there, fellow small business owner! If you’re navigating the world of B2B sales, you’ve probably noticed something: your customers expect a lot more from you these days. And they’re not just looking for great prices and reliable products—they want experiences. Yes, even in B2B, digital marketing matters! Gone are the days when you could … Read more
This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is … Read more
Google Merchant Center has added new themed templates to the Product Studio. The new theme was for St. Patrick’s Day, which is coming up this Sunday. But Google will soon add Easter, Spring, and Mother’s Day themed templates to the Product Studio as well. Google announced “Product Studio is rolling out seasonal themed templates, and … Read more
Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP is easier with the right tools to monitor and track it. What Is Interaction to Next Paint (INP)? INP measures the amount of time a … Read more
A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.
80 136 SEO – 20 min read – December 20, 2023 Kateryna HordiienkoResearch Editor at Serpstat How do we know the future of digital marketing? We have analyzed the two years of SEO news using GPT-4’s analytical mode:) Also, we interviewed top experts to identify internet marketing trends. So, let’s go! Expert Comments on Last … Read more
The Sitecore MVP program is designed to recognize individuals who have demonstrated advanced knowledge of the Sitecore platform and a commitment to sharing knowledge and technical expertise with community partners, customers, and prospects over the past year. The program is open to anyone who is passionate about Sitecore and has a desire to contribute to … Read more
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against … Read more
September 14, 2014 | Posted by Shiri Berzack In the latest Google Hangout an interesting question was asked, with an even more interesting answer: “Will the Penguin 3.0 launch in 2014?” John Mueller‘s guess is yes. It seems that there will be an update, and we will be told when something is happening. We first … Read more
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