Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “as soon as possible“, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting … Read more
This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all. We have two Twitter polls, focused more on search marketers, … Read more
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. With the rise of AI-powered tools, generative content, and large language ****** (LLMs), our industry is witnessing a rapid shift in how searchers search and how those SERPs are served up. There’s never been a more crucial time to … Read more
Fabrice Canel from Microsoft Bing posted a tease on Twitter of the heavily anticipated upgrade to Bing Webmaster Tools. We are expecting Bing Chat reporting, so we can see impressions and clicks directly from Bing Chat to our sites, like Bing shows us from Bing Search. Fabrice initially told us this would be live this … Read more
Happy New Year! It certainly doesn’t seem like 12 months since our last “New Year” blog article – but here we are! A new year brings a fresh outlook, and just like spring cleaning season, it’s a great time to take advantage of feeling energised and consider how you want your life and your business … Read more
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