Blog / SEO Strategy / Homepage SEO: Tips and Best Practices For Optimizing Your Front Page The homepage is the main entry point of your website and is generally the most crucial. It often receives the most backlinks and includes links to all essential pages, greatly impacting your website’s overall ranking. It also drives most … Read more
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve become the default starting point for most property searches. The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, … Read more
SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress—and trust me, you don’t want that. In this article, I’ll share the structures of some real-world agency reports that have been shared with me … Read more
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them focus on what really matters. So, … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
Navigating the real estate market can be tough, especially with the pressure to keep up with tech-savvy competitors and the worry about wasting money on ineffective tools. However, with the right real estate marketing tools, you can boost your visibility, generate qualified leads quickly, and integrate into other platforms smoothly, freeing up your time to … Read more
Looking to upgrade your real estate marketing ideas? Social media is undoubtedly a fantastic tool, but there’s so much more you can do to market your business. Whether you’re a seasoned realtor or a marketer working with real estate clients, crafting a standout marketing strategy is non-negotiable in the competitive real estate industry. With most … Read more
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and … Read more
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. So instead of seeing the normal number of real time visitors in the GA4 real time reports, you are seeing … Read more
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