If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by … Read more
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC report. The memo comes amid concerns over softening revenue and user engagement metrics for Google’s core search product. Recent quarters have seen weaker-than-expected growth in … Read more
We’re just now finishing up the holiday season. At this time of year, I’m always intrigued by the magic of the holidays we celebrate, and the optimistic goals we set for the new year. It amazes me how we collectively like to suspend reality for a bit, reflect, and forecast. And I wonder why we … Read more
Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. This is not a new concept and has been done and abused over the past few decades, so much so that it has earned the name “parasite SEO.” What is parasite … Read more
According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more … Read more
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