Overstock relaunched as Bed Bath & Beyond on Aug. 1. Many SEO professionals have been critical of the move as the community has begun analyzing early data. The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many … Read more
Key Points Elon Musk announced Twitter is becoming an “everything app,” but details about changes are scant. Social media platforms are an asset marketers don’t own, exposing brands to risks and volatility from platform or algorithm changes. OAO allows strategic elasticity in an ever-changing social media landscape. On April 11th, Elon Musk confirmed rumors that … Read more
X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon. … Read more
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