In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of … Read more
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and relationships of different elements on your site to search engines. It’s crucial to express Schema Markup in a format accepted by major search engines to … Read more
Part of what makes Google Analytics 4 (GA4) so useful is how customizable it is. But while you can create custom events to evaluate what’s most important to your business, start with GA4 recommended events. Because there are already many options that provide valuable information for every type of website. We’re about to go through … Read more
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