recordbreaking

Yelp’s 12% rise in ad revenue drives record-breaking profit

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Yelp’s 12% rise in ad revenue drives record-breaking profit

Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in … Read more

CTV ad spend hits record-breaking $1 billion in June

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CTV ad spend hits record-breaking billion in June

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly HBOMax), Roku, and YouTube. Growth categories included household supplies and … Read more

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