CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights into what SEO may look like in the immediate future. The people from OpenAI answering the questions: Sam Altman, CEO Kevin Weil, Chief Product Officer … Read more
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered … Read more
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers. … Read more
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for ranking Reddit discussions. Reddit’s Spam Problem Lars wrote that the reason he decided to expose how spammers are exploiting Reddit was because he’s a Redditor … Read more
![Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-12-144543-624.jpeg "Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study]")
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20 niches, offers insights into how these AI-powered snippets are constructed and what types of sources they prioritize. Key Findings Length & Sources The study found … Read more
Reddit will continue blocking Microsoft and other search engines and AI ****** from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,” … Read more
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields. … Read more
This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won’t pay for its content. Google is not going to deprecate third-party cookies in Chrome. Google will test ads in AI Overviews soon. Google tests link icons … Read more
On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block Google Search, which we covered here a few weeks ago. A Microsoft spokesperson told me last *****, “We respect the robots.txt standard. Bing stopped crawling … Read more
Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt … Read more
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