Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), … Read more
Key Points Brands have long understood authenticity as an important part of building consumer trust. As AI and technology rapidly evolve, consumers have become more skeptical of authentic content marketing as a strategy. Authentic content marketing must be reconceptualized in response to today’s empowered consumer era. At the close of 2023, Merriam-Webster awarded ‘authentic’ the … Read more
Omi Sido Google Analytics 4 (GA4) is one of the essential tools for an SEO specialist. This free service tracks the effectiveness of website promotion and collects statistics on user interaction with web pages. However, it is not all-powerful. Reports in GA4 provide limited information, making them more suitable for evaluating the work done rather … Read more
Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. … Read more
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