If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic … Read more
Preserving SEO Power During a Website Redesign Redesigning your company website presents a golden opportunity to improve user experience and brand image. But it’s vital to safeguard the SEO equity that was built on your existing already ranking website. This involves: Maintaining strong URL structures (or making them even better). Setting up proper redirects to … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign, … Read more
Understanding Google Search Console and Its Significance Google Search Console has established itself as a cornerstone in the world of web optimization, providing invaluable insights into how websites are perceived by the world’s most powerful search engine. The Page Experience report within this tool has gained prominence as Google has integrated user experience into its … Read more
Future today announced the redesign of TechRadar, one of the web’s biggest authority sites covering technology news and product reviews. Future (trading publicy as $FUTR) are currently the biggest digital goliath we track in terms of how many brands they operate, with their 86 sites pulling in more than 100M clicks from Google each month. … Read more
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more
Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website … Read more
I cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are in a panic because they just lost a ton of traffic to their website, and they are now trying to figure out how to fix things. The … Read more
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