A Guide To 301 Vs. 302 Redirects For SEO

A Guide To 301 Vs. 302 Redirects For SEO

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common redirects are 301 (permanent) and 302 (temporary). They both have distinct purposes, and selecting the wrong one can affect your … Read more

What Are Redirects and How to Use Them Properly

What Are Redirects and How to Use Them Properly

Blog / Technical SEO / The Complete Guide to URL Redirects in SEO URL redirects automatically forward visitors and search engines from old to new URLs. They keep your website user-friendly and preserve its SEO value. Common reasons for using redirects include preventing duplicate content issues, maintaining link equity after URL changes, and consolidating multiple … Read more

Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves your hard-earned backlinks. And helps … Read more

Billions of Google redirects to stop working next year

Billions of Google redirects to stop working next year

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that ****. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start … Read more

An SEO’s guide to redirects

An SEO’s guide to redirects

Redirects are a way of moving a webpage visitor from an old address to a new one without further action from them. Each webpage has a unique reference, a URL, to enable browsers to request the correct information be returned. If a browser requests a page that has a redirect on it, it will be … Read more

Google Warns Against “Sneaky Redirects” When Updating Content

Google Warns Against “Sneaky Redirects” When Updating Content

When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of Google’s Search Off The Record podcast. In the episode, Search Relations team members John Mueller and Lizzi Sassman discussed strategies for managing “content decay” – … Read more

301 vs. 302 Redirects for SEO: How to Choose the Right Redirect Type

301 vs. 302 Redirects for SEO: How to Choose the Right Redirect Type

Blog / Technical SEO / The SEO Guide to 301 vs. 302 Redirects: When to Use Which and How They Differ Figuring out the difference between 301 and 302 redirects can be confusing for SEO specialists. Used right, redirects offer a seamless method for transferring users and search engines without harming traffic or rankings. However, … Read more

301 Redirects vs Canonical Tags in SEO Strategy

301 Redirects vs Canonical Tags in SEO Strategy

Blog / Technical SEO / Exploring Canonicals and 301 Redirects: Key Differences and Applications Which should come first when dealing with duplicate content: canonical tags or redirects? Here’s the short answer. It depends. Looking for a longer answer? Then keep reading. We’ll address the key differences between canonical tags and redirects to provide you with … Read more

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