How to Reduce Bounce Rate: 12 Tips for Better Site Results

How to Reduce Bounce Rate: 12 Tips for Better Site Results

What Is Bounce Rate? Bounce rate measures the percentage of sessions where users don’t engage meaningfully with your site, according to Google Analytics 4 (GA4). And an unengaged session is counted when: A user views only one page The session lasts less than 10 seconds No conversion events are triggered Bounce rate isn’t a confirmed … Read more

Amazon Ads: How to boost efficiency and reduce wasted spend

Amazon Ads: How to boost efficiency and reduce wasted spend

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a hard-earned budget can easily slip away on ineffective campaigns, irrelevant clicks and poorly targeted ads.  … Read more

How To Identify & Reduce Render-Blocking Resources

How To Identify & Reduce Render-Blocking Resources

Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online users reporting that they expect websites to load in three seconds or less. Google sets the bar even higher, requiring a … Read more

Google’s Site Reputation Abuse Policy Leads To Gaming Affiliate To Reduce Financial Forecast

Google’s Site Reputation Abuse Policy Leads To Gaming Affiliate To Reduce Financial Forecast

Catena Media, a publicly-traded online ******** information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update. Catena Media employs 300 people in Malta, the United Kingdom, Sweden, the United States. It provides tips to gamblers, and profits … Read more

Target audiences precisely to maximize reach and reduce spend

Target audiences precisely to maximize reach and reduce spend

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting … Read more

Most Feel Google’s March Core & Spam Updates Won’t Reduce Low-Quality Search Results

Most Feel Google’s March Core & Spam Updates Won’t Reduce Low-Quality Search Results

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%? About 80% of the 1,385 votes said no, they don’t think it will reduce the low-quality, unhelpful content from showing up in the … Read more

Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias

Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias

Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then 50% and then eventually 100% of users. This rollout is done randomly to reduce bias, Microsoft Bing’s Mikhail Parakhin said on Twitter. Mikhail Parakhin was … Read more

Let’s Reduce Stigma Around Mental Health / Blogs / Perficient

Let’s Reduce Stigma Around Mental Health / Blogs / Perficient

Each May is recognized as Mental Health Awareness Month, an initiative focused on raising awareness about mental health, fighting stigma, and providing support.  And it has just gone by leaving an important message behind – mental health is one of the most important aspects of our lives, and it should be treated as such.   … Read more

Reduce Returns and Improve the Buyer Journey with AI Technology for Retail / Blogs / Perficient

Reduce Returns and Improve the Buyer Journey with AI Technology for Retail / Blogs / Perficient

Retailers have come under fire for lack of diversity in ******, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. … Read more

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