Instagram Reels 101—Tips and Strategies for Business
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Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels! Source link : Semrush.com
Reels
Meta expands overlay ads to Instagram Reels
Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels. Details: Overlay ads are now available on Instagram Reels. … Read more
Engagement Battle Shifts: Instagram Reels Surges Past TikTok
While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
New Study: Instagram Reels Outperform TikTok & Facebook Videos
In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than … Read more
Meta rolls out new features for Facebook and Instagram Reels ads
Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. Meta’s new functionalities for Facebook and Instagram Reels ads … Read more
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order … Read more
Instagram Ads on Reels now available to more marketers
Meta is extending its Ads on Reels pilot to a wider **** of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking … Read more
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 … Read more
3 new Facebook Reels features
Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in … Read more
4 new Instagram Reels features
Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to … Read more
