It’s rare to see content teams in companies executing campaigns dedicated solely to refreshing existing content. Brands will dedicate time and resources toward producing new content because it’s been proven to help boost site visibility and improve SEO–especially when algorithms change so fast. But churning out new content isn’t the only strategy you can try. … Read more
Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually something Matt Cutts, former Googler, did back in 2006, on his blog and now Danny Sullivan did a short version of it on … Read more
Martin Splitt from the Google Search Relations team said on Twitter that if a page is indexed that means it was rendered. He added that page refreshes are also fully rendered by Google when indexed. He wrote on Twitter, “If it (a page) gets indexed, it was rendered. All pages (minus the obviously problematic ones, … Read more
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