Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has … Read more
The beauty of influencer marketing is using other people’s sphere of influence to grow your business. 25% of marketers use influencer marketing to promote products and services. That makes it more popular than virtual events, webinars, and social commerce. And the market is still growing—its value is estimated to hit a record $24 billion this … Read more
The homeowners insurance industry is fiercely competitive. With an estimated value of $147.8 billion, the industry’s biggest brands have massive marketing budgets for ads, sponsorships, and activations to capture a few magic moments of consumer attention. But it’s the brands that convince homeowners they’re relevant and trustworthy that position themselves to capture the most market… … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://www.searchenginejournal.com/wp-content/uploads/2024/04/successful-agency-brands-relationships-415.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how … Read more
Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing … Read more
February 9, 2022 | Posted by Darrell Mordecai As an SEO or digital marketer, I’m sure you’ve heard about sales funnels. Ever wonder what a sales funnel is or how they affect your SEO? Sales funnels are at the heart of your digital marketing and sales and this means as an SEO you … Read more
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