Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency. Key features: Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for … Read more
Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused … Read more
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive … Read more
WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors. Speculative Loading Speculative loading is a technique that fetches pages or resources before a user clicks a link to navigate to another webpage. The official … Read more
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling Process In the seven-minute episode hosted by Google Analyst Gary Illyes, the company provides an in-depth look at the technical aspects of how Googlebot—the software … Read more
This blog post was co-authored by: Carl Aridas In a recent blog post, Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE) highlighted the Federal Deposit Insurance Corporation (FDIC) plan to implement a “Robin Hood-like” deposit insurance premium on the nation’s largest banks to recapitalize the agency’s Deposit Insurance Fund. Since that blog was … Read more
Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, “Holiday lockdown doesn’t help (we reduce production changes at this period, because so many people are on vacation).” This is not uncommon, most companies do not want … Read more
In its Q&A document, Google hinted that it would release a reviews system update that will simultaneously roll out with its November 2023 core update. The search engine company is delivering on its promise as it finally released its review system update on November 8, 2023. Apparently, this will be the last explicit update on the reviews system since … Read more
As expected, Google has released the November 2023 reviews update today on November 8, 2023 at around 12 pm ET. This will be the last time Google announces a reviews update because, as it said, “because they will be happening at a regular and ongoing pace.” Google posted, “Released the November 2023 reviews update. Learn … Read more
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