Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword … Read more
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end … Read more
There are many concepts in digital marketing. Content relevance and audience relevance stand out as key players. These concepts are vital for producing content that truly engages and converts readers. Of course, it helps if that content ranks well in the search results… In 2023, Google’s Helpful Content Update shook things up, emphasizing the need … Read more
Perficient is excited to announce we’ve won Coveo’s exclusive partner award! The Accelerator Award commemorates a Coveo partner that exhibited deep knowledge and technical expertise, understands a customers’ business challenges, and clearly delivers value-driven business outcomes. Perficient is a trusted Coveo Platinum Partner with expertise in modern intelligent search solutions. Our award-winning work helps organizations … Read more
SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link relevance” … Read more
Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.” He explained, “it’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.” The context around these comments is from … Read more
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to … Read more
The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, with the spotlight focused on Chrome Stable 115 as the specific launch pad. Unveiling the specifics. The APIs set to go live are: Topics: Generate … Read more
A New Generative AI Question Answering Capability for Enterprises Coveo has introduced a new feature called “Coveo Relevance Generative Answering.” This feature will be initially available to customers with self-service use cases starting this summer, followed by other use cases in customer service, commerce, website, and workplace search. This new feature will use various Large … Read more
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