Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting. This lets you segment by time, click type, conversions, devices, network and top vs others. Thomas Eccel posted about this on LinkedIn and … Read more
Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more. I’ll just bullet point the news, so it is easier to chew on: Negative keywords for … Read more
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. … Read more
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing Groups pages were down across the web interface, API, and Google Ads … Read more
Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services. Timeline of events: July 30: Issue begins, and is reported by several … Read more
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, … Read more
Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads … Read more
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor. Google posted this update in the Google Ads status … Read more
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more,” Google wrote. Performance Max Reporting Updates Here are the updates to Performance Max reporting: Asset-level conversion reporting rolling out … Read more
Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better … Read more
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