Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level … Read more
Local SEO plays a vital role in digital marketing strategies targeting geographic areas. Recent surveys found that 76% of consumers search online for local businesses, and 97% of mobile searches have local intent. With over half of searches being local, effective local SEO brings tremendous opportunities. However, demonstrating the value of these efforts can be … Read more
Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is pretty limited, relatively limited, compared to what the tools are showing. I am wondering if maybe the tools picked up on some of those indexing … Read more
As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search Status Dashboard like other search related issues. Rüdiger Dalchow asked, “It is now showing a 71 hours update delay and the Google Search … Read more
SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress—and trust me, you don’t want that. In this article, I’ll share the structures of some real-world agency reports that have been shared with me … Read more
Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google was investigating. As of early this morning, the bug seemed to have been resolved, and the link counts in that tool seem to be back to where they were. What … Read more
Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The issue occurred between May 15, 2024 until May 27, 2024 and resulted in an increase in clicks and impressions for the Product snippet search appearance type within the search performance report and impressions overlay in … Read more
Blog / Agency Operations / Automated Client Reporting: A Comprehensive Guide Reporting is an integral part of the job for agencies working on client projects. It helps demonstrate achieved results, monitor progress, and builds transparent, trusting relationships with clients. It also simplifies communication. But the question remains, how do you make the reporting process as … Read more
SEO reporting involves tracking, analyzing, and reporting on various metrics related to a website’s search engine optimization (SEO) performance. This includes monitoring key indicators such as website traffic, keyword rankings, backlinks, and overall visibility on search engine results pages (SERPs). Fortunately, many SEO reporting tools help you gain valuable insights into the effectiveness of your … Read more
Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes. Google’s email said, “After carefully considering partner feedback, we will not make any changes to reporting on … Read more
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