As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem … Read more
What Are Marketing Reports? Marketing reports are static, data-focused documents that summarize key aspects of a business’s marketing performance at regular intervals. Here’s a peek at an example created with Semrush’s My Reports tool: Marketing reports usually include metrics related to: Reach: The number of people exposed to marketing efforts (e.g., ad impressions) Engagement: Positive … Read more
You’ve got your SEO best practices up and running. Now, how do you determine what’s hurting your SEO, what’s scaling up your game, or what to report to your clients? How to use the report to scale your SEO game? Shall you measure weekly, monthly, what is best? The Backbone of Intelligent Digital Marketing Strategies … Read more
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop … Read more
I am starting to see some early reports from some site owners and SEOs that the gains they may have seen early on with the Google August 2024 core update, is slowly starting to slip away or vanish as you would… Meaning, some are noticing a surge (small relative to pre-helpful content update) increases but … Read more
As you know, Google released the August 2024 core update on Thursday and then shortly after confirmed a ranking bug impacting a large number of search results (which is still not fixed as of the time of this story). During that time, we have seen many reports from SEOs and site owners that they are … Read more
Google seems to have fixed the Google Search Console Performance Reports last ***** at about 7:45pm ET. I posted a short update in my story yesterday, but waited until this morning to post a new story that it is fixed because sometimes I’ve seen it recover and then slip back. But it still seems to … Read more
As you know, Google Search Console’s performance reports were significantly delayed this week. But as of this morning, the reports are beginning to catch up. Google said last ***** it would take them “at least 2-3 days to fully catch up” and reprocess the data. So if you are seeing weird data, look away and … Read more
Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the … Read more
Blog / Analytics & Reporting / Dashboards vs. Reports: A Comprehensive Guide for Data Analysis No doubt, clearly monitoring performance and communicating results is not a nicety, it’s a necessity. This is where data visualization tools like dashboards and reports usually come in handy. They essentially can help you transform raw data into clear and … Read more
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