Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers … Read more
There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along with a number of SEOs, said it has nothing to do with canonicalization. Instead, it has to do with Google tracking on-page sitelinks from the … Read more
As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take action algorithmically in the future against the violation. Danny Sullivan, the Google Search Liaison, reiterated … Read more
Picture a digital marketer, Emma, as she sits down to transform a month’s worth of analytics into a narrative that her clients will understand and act upon. Emma knows her audience. She’s aware that John, the CEO, prefers the bottom line, while Lisa, the marketing manager, dives deep into the details. Emma prepares a concise … Read more
Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing both, 30 minutes and 5 minutes. Here is a screenshot where you see the 30 minute metric on the left and the 5 … Read more
As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this … Read more
Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. … Read more
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google … Read more
Why Are Google Analytics SEO Reports Important? Google Analytics (GA4) is a comprehensive web analytics tool that helps you monitor website performance, content engagement, and traffic trends. The tool collects user engagement data and then makes the data available for analysis in over 20 reports. While not a purpose-built platform for organic search, GA4 has … Read more
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the … Read more
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