The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, … Read more
Coming up with an efficient local SEO strategy and executing it well is a tough challenge. To help you succeed, we’re offering this checklist to give you some structure. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Editor’s note: If you … Read more
Online reputation is a brand’s most valuable asset today. How it appears – whether positive or negative – is of equal significance. A favorable online reputation can open doors of opportunity, while a detrimental one can rapidly slam them shut. These days, your “first impression” is no longer forged in traditional face-to-face encounters. Rather, it’s … Read more
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business. If you don’t know what your online reputation is, it’s time to find … Read more
While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals. Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid schemes, … Read more
Estimated reading time: 6 minutes Meet Jane. Jane is a dedicated medical professional, working hard to grow her practice. She’s passionate about offering top-notch healthcare services to her patients. She’s concerned about online reputation management for her medical practice. She’s invested time and money in creating a polished website, posting regularly on social media, and … Read more
The internet has allowed businesses to connect with more people and to increase interaction with their client base. This increased interaction can come at a cost should a client/customer become dissatisfied with your service. Now more than ever, a disgruntled customer, with a few clicks of a button, may leave a scathing review online that … Read more
When you hear the phrase “reputation management” your mind might conjure ideas of crisis talks and PR executives looking flustered. You might imagine boardrooms of busy lawyers and a stressed CEO. In reality, good reputation management starts long before – and hopefully in lieu of – any PR nightmares. Reputation management is about making sure … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
November 19, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 48: Online Reputation Beyond SEO Former Search Engine Land editor and current AimClear VP … Read more
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