In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts. As a reminder, this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time … Read more
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into … Read more
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine. Google wrote, “In August 2023, we announced that we will require partners using our Search Ads publisher … Read more
This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by … Read more
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that … Read more
Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced … Read more
Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote, “Google Ads Legal Requirements policy will be updated on August 7, 2023. Examples will no longer be listed on this … Read more
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.” Throughout the month of December, Schema App partnered with our Healthcare clients to identify how these new … Read more
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