Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test. PPC Greg received an email notification from one of Google’s certification exam partners with the details. The new requirements … Read more
Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon you must allow both Googlebot-Image and Googlebot to crawl your pages. Here is what changed in the favicon documentation – you can also compare yourself … Read more
Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content. Google wrote, “In mid-November 2023, we are updating our Political content policy to require that all verified election advertisers in regions where verification is required … Read more
A couple of months ago we reported Google will be changing its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this makes things faster but it reality, the process requires a lot … Read more
Google updated the video structured data to say that the description property is no longer required. Instead, Google moved the description property item to the “recommended” section, from the “required” section of the help document. This means that videos that were missing the description property within your structured data are now valid. Google Search Console … Read more
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured … Read more
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