Enhance keyword research with Yoast SEO and Semrush

Enhance keyword research with Yoast SEO and Semrush

In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, … Read more

Conducting International Keyword Research: Reaching Your Target Market

Conducting International Keyword Research: Reaching Your Target Market

In the last post, we talked about international SEO strategies and expanding your global reach. One of the steps to do this is conducting extensive international keyword research. That is, keyword research from a global standpoint. As I’ve said numerous times, understanding what your target audience is searching for in their native language is the … Read more

How to Use Google Search Console for Keyword Research [4 Easy Ways] » Rank Math

How to Use Google Search Console for Keyword Research [4 Easy Ways] » Rank Math

Keyword research is a foundational element of any successful SEO strategy. By identifying the right keywords, you can better understand what your audience is searching for, create content that aligns with their intent, and drive more targeted traffic to your site. While many paid tools are available, you can choose Google Search Console for keyword … Read more

Guide to Market Research: Methods, Tools, and Best Practices — Serpstat Blog

Guide to Market Research: Methods, Tools, and Best Practices — Serpstat Blog

Market research is crucial as it provides objective data about the business environment, uncovers new ideas for business development, helps create a unique selling proposition, and aids in budget planning. With precise targeting and analytics before entering the market, you can significantly reduce marketing costs. This growing demand for market research services underscores its importance. … Read more

Google AI Overview: Basics & Massive Research (30M SERPs Data) — Serpstat Blog

Google AI Overview: Basics & Massive Research (30M SERPs Data) — Serpstat Blog

Recently, Google implemented a new feature called AI Overview. If you want to take advantage of the opportunities it offers to businesses, I recommend reading this article completely.  I’ll share unique data about the AI Overview from analyzing 30 million SERPs. We’ll also discuss how to benefit from this new Google novelty. What is Google … Read more

Mastering Keyword Research: An Advanced Guide for Business Owners

Mastering Keyword Research: An Advanced Guide for Business Owners

So, you’ve conquered the basics of running a business in the digital age. You have the website, the social media accounts, and maybe even a blog or two. But there’s one thing that’s still eluding you: how to get your business found in search engine results without selling your soul (or your budget) to the … Read more

Google’s AI Overviews & YMYL Topics: September 2024 Research

Google’s AI Overviews & YMYL Topics: September 2024 Research

Blog / SEO Industry News / AI Overviews Research: Analyzing Google’s approach to YMYL topics Certain topics have the potential to significantly affect a user’s health, financial stability, or safety. Google refers to these as Your Money or Your Life (YMYL) topics. Because of their sensitive nature, YMYL topics require the highest standards of trustworthiness … Read more

Research Competitor Ads to Gain an Edge on Search, Display & Social

Research Competitor Ads to Gain an Edge on Search, Display & Social

The world of digital ads is fast and crowded. Marketers have to know their competitors and their advertising strategies to stay relevant and stand out. But to do so, you first need the right tools. AdClarity and Advertising Research can help you see your competitor’s ads, monitor and analyze them, and make smart, data-driven decisions. … Read more

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